‘Cheer a Child’ this Diwali to Spread Health & Happiness Among Kids

Fruit juice brand Real has launched a Social campaign to support nutrition needs of poor and underprivileged Children.

 

Real fruit juice, one of the most popular fruit juice brand has launched a mega social campaign on this 9^th October – Cheer a Child – a joint venture with Prayas Juvenile Aid Centre Society. Mission of this campaign is to spread health and happiness among the children from unprivileged sections of the society.

 

The campaign, “Cheer a child” is a part of Dabur India Ltd’s mission to touch the lives of unprivileged poor children and spread health and happiness during this festive season.

 

As the part of this campaign, Real fruit juice brand and Prayas Juvenile Aid Center society has launched the signature campaign across all the major cities in North and West India and it will cover Maharashtra, Punjab and Uttar Pradesh.

 

Real has made a dedicated team for this campaign which will visit all the major cities across these states to get the support for poor, neglected and working children.

 

 

During the launch ceremony, Mr. Sanjay Singhal, Marketing Head – Foods, Dabur India Ltd, said that in this campaign they will increase awareness about the nutrition needs for unprivileged children and they will encourage people to sign on a pledge to support poor children. Dabur has committed to give Real fruit juice to a poor child against each signature. This initiative is completely non-profit campaign, and it is not linked with any product purchase and we all want a wish and a signature as a mark of their support.

 

He added that “Cheer a Child” will give a chance to people across all major cities in these states to bring smile on the face of these poor unprivileged children.

 

To join this campaign what all you need to do is just give a missed call on 07053123123. By this missed call you will confirm your participation for this campaign. You will get an automated call back and it will request you to record your festive wish for these poor children. Dabur has committed to give one Real fruit juice to a poor child also for each recorded wish.

 

You will also get a chance to spread smile on the faces of these poor children by spending a day of fun and frolic with them. For this you just need to logging in to www.realfruitpower.com/cheerachild

 

Apart from this on ground initiative, this campaign is also getting promoted on Social Media like Facebook and Twitter. The company is using Social Media not just to promote this campaign but also to collect pledges and wishes for poor children. To join this campaign on Social Media you can visit here –

 

Facebook:- https://www.facebook.com/RealFruitPower

Twitter:– https://twitter.com/realjuices

 

During the launch ceremony of “Cheer a Child”, Mr Amod K Kanth, General Secretary of Prayas and former Chairman of Delhi Commission for Protection of Child Rights said that he is looking forward for the overwhelming response of this campaign and he strongly believe that this initiative from Dabur India, is going to touch the millions of poor kids across India.

 

He added that Prayas JAC Society feels excited to be part of “Cheer a Child”. He further added that Prayas and its more than 50 thousands children across nine states/UTs of India wish and convey sincere thanks to “Cheer a Child” campaign.

 

During this launch event, Dabur has introduced also the Real Greetings and an exclusive range of Diwali gift packs of Real fruit juice. It is available in thirteen attractive pack options in the price range of Rs 110 to Rs 415.